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Imagine this scenario: it’s the Thursday before pay day. You’re at work, it’s lunchtime, and you’re starving. On top of it all, you’re flat broke and you forgot to grab that box of instant Kraft mac & cheese from your counter on the way out the door this morning. Sound familiar? We have all been in this situation at one time or another. However — if you’ve got a Costco nearby (and a membership), it might just be what saves you.

For those of you who don’t have a Costco membership or frequent their behemoth warehouse locations very often, let me describe how Costco samples work. It’s rather simple. During business hours, Costco staggers tables of freshly grilled, baked, or microwaved samples throughout their warehouse floor. Costco employs very nice

A Sample Droid at work

people called sample droids to man these tables. They are responsible for the preparation and replenishing of the samples throughout the day. When a tray of samples runs out, they prepare more, cut them up, and place them in little paper cups. Make no mistake, while they look human they are only droids, and being such they don’t say much else other than “Try [sample name]… Pick one up in the [location] aisle/section..” Some of them are programmed to tell you a little bit more about the product; like if it’s all natural or has vitamins, etc. Other than that, you won’t get much more information from the sample droids. Talk is cheap anyway.

Costco sample grazing is more of an art than a science. However, over the years I have developed some surefire techniques to make the whole experience a little bit easier:

#1 Scope out the situation – Any successful mission depends on good reconnaissance and a good plan of attack. First of all, know this above all else — Costco is hell on weekends. It could be comparable to the battlefield at Normandy. The parking lot alone is a clusterfuck. You will have more success scoring a free meal during the week. Once you enter Costco, you will want to complete a walkthrough of the entire warehouse, that way you know what samples are being offered, where they are located, and possibly to plan your meal in the appropriate order of dining etiquette (i.e. appetizers, entrees, desserts). For example, you may notice that there are samples of cheese conveniently located near the wine section. You obviously want to hit this area before the rotisserie chicken samples. If you have flair for Asian Cuisine, you may or may not want to hit the Sushi samples before the pot stickers, or vice versa. And of course, you will want to hit the warm, gooey cinnamon roll samples last. You get the idea.

#2 If you stop back, they will come - Don’t be discouraged if you come to an empty sample table and the samples are being replenished by the sample droid. Simply move on and come back at a later time. I know this may be discouraging if you have already put your plan of attack in motion, but think of it from a Vegas perspective. If a table is not a “heater” you don’t want to be there anyway.

#3 Assume attack position and move in for the kill
– Your first time approaching a sample table with a mob of drooling customers may feel something like entering a mosh pit at a death metal concert for the first time. Yes, it’s a bit intimidating and you worry about getting elbowed in the teeth but you will get the hang of it. Just remember to be assertive, but not too aggressive — nobody wants you knocking them out of their wheelchairs or running over little old ladies just to get a little cup of peanut butter filled pretzels. Remember, sample grazing is a contact sport, so recognize the rules and make sure you watch your elbows, shins, and toes.

#4 Wash, Rinse, Repeat – I’ve always noticed that Costco doesn’t provide drink samples too often, so you may have to work your way up front where they keep the vending machines and splurge fifty cents for a water or a soft drink. But this is part of the cycle; the key to your free meal at Costco is hitting each sample table more than once. Wait a minute. Doesn’t this violate some sort of sample taking etiquette? Probably; so you will want to be discreet about it. It’s unlikely the sample droids will notice your return since they are too busy preparing the next batch of samples as they are rapidly removed and eaten. I recommend attacking from the rear or the side on the second round. Just swoop in from the aisle, grab the sample, and eat it while en route to the next station. Be inconspicuous about it though.

#5 Use a disguise if necessary – It may be a little less obvious if you look like you’re shopping while grazing samples. You may want to grab a cart, load it up with a couple 50 lb bags of dog food, and use this as your cover while you complete your mission. This way the Costco attendants won’t give you the evil eye. Trust me, it works.

#6 Leave no man behind (or hungry) - The last phase is crucial — do not, I repeat do not retaliate from Costco if you still have the slightest feeling of hunger lingering in your stomach. This would constitute a failed mission. A failed mission results in spending money at Subway, or some other nauseating fast food joint to finish the job.

Remember, you’re out to score a free meal from Costco and you must maintain focus at all times. Once you have these steps memorized, you can consider your training complete and you are ready for the Costco grazing battlefield. Good luck soldier!

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Where’s Gary?

by Gary Weinberg on January 25, 2010

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I know, I’ve been MIA for a few months… Every once and a while we all need to step back and re-evaluate where we are in life. I took a bit of a break from eating for a while for health reasons. Now that it’s all behind me, I’m coming back! Beginning February 1st, we will have all new reviews, updates, and more goodies! To all my loyal readers, thank you again for sticking by me!

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Smashburger Takes on Tempe, AZ

by Gary Weinberg on October 7, 2009

smashburger drinkAs I walk down University Avenue along the ASU campus I see the usual suspects; coffee houses, bookstores, and oodles of fast food joints. Today there is a new kid in town. Smashburger.

A fresh take on the classic fast food burger joint, Smashburger offers made-to-order burgers; Rosemary, olive oil, garlic fries (Smashfries); and Haagen-Dazs shakes. Every Smashburger is made when it’s ordered, so don’t come here if you are late to class; the wait from order to delivery is about five to seven minutes, and you’ll want to take your time enjoying these burgers. Smashburger takes a different approach to burger preparation – they start with a one-third or half pound ball of 100% fresh Angus beef; smash, sear, and season it on a flat grill, then serve it on a buttered-toasted artisan bun and top it with cheese, fresh produce and condiments. The result is an irregularly shaped, juicy, delicious burger.

burger and veggie frites

I stopped down there today for the grand opening and tried the BBQ, Bacon, & Cheese Smashburger ($5.99) with Smashfries ($1.79), and Veggie Frites ($2.99). Right away I noticed that the Smashburger differentiates itself from other burgers with ambrosial seasonings and juiciness. Yes, this burger was juicier than Perez Hilton gossip at a Hollywood red carpet event. These guys really have the searing down to a science. A few other points of interest – the Smashfries are delicious; the whole rosemary, garlic, oil coating really works well. Points for the Veggie Frites, too. You get a nice blend of asparagus, carrots, and green beans, which are flash fried and seasoned, then served hot to your table. They offer a few other menu items including a Smashchicken sandwiches, Smashdogs, and Smashsalads (if you’re into that healthy stuff).

veggie frites

If Smashburger has a weakness, it’s the hours of operation. I mean, come on.. you are operating on a college campus and closing at 10 PM every night? Seriously? One thing ASU needs are more places to soak up all that alcohol after a long night on the sauce. I’ll give Smashburger a half point back for opening at 10 AM to help cure the hangover the next day. I have a feeling that a smashed, seared burger and greasy coated fries may remedy the brown bottle flu.

Overall, Smashburger is a hit and is sure to win the hearts and minds of hungry college students roaming the streets of Tempe, Arizona.

Smashburger
777 E. College Avenue
Suite 105
Tempe, AZ 85281
(480) 829-3750
www.smashburger.com
Smashburger on Urbanspoon

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Coming Soon To Phoenix: Five Guys and Smashburger

by Gary Weinberg on August 21, 2009


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Right now, In-N-Out Burger may be king of the hill for fast food burgers in Phoenix, but they may have some hefty competition on the horizon. According to Justin Eats, we have a few new contenders coming to town this fall: Five Guys Burgers and Fries and Smashburger.

Five Guys

Five GuysThe coming of Five Guys has been anticipated by many East Coast transplants for quite some time. It’s been said that the Arlington, VA based burger joint has been been compared as the east coast In-N-Out Burger. During my last trip to Pittsburgh, I was able to try a Five Guys Burger.

Like In-N-Out Burger, Five Guys keeps the menu simplistic; they offer regular and little-sized burgers, all made with fresh, never frozen angus beef with fries on the side. However, Five Guys menu is broadened by also offering hot dogs and a Cajun variation of their fries. All regular burgers are constructed with 2 beef patties, while the little burgers contain 1 beef patty. The fries are are cut from fresh potatoes daily, and then fried in 100% peanut oil. What I like about Five Guys is that they offer a large selection of additional toppings at no charge (including traditional “premium” toppings like grilled onions and grilled mushrooms). I ordered a regular bacon cheeseburger with grilled onions, mayo, and ketchup. It was a really good burger, although I think I’m still partial to In-N-Out. I really like the fries better at Five Guys though; they are cut larger, and the peanut oil really gives them a nice flavor. Another Five Guys pro: the portions are much more robust than In-N-Out Burger – the burgers are bigger and you get a larger order of fries… more bang for your buck. Five guys also offers fresh in-shell peanuts to eat while you’re waiting for your food, which is a nice touch that also helps them stand out.

But in the end it comes down to this: just like In-N-Out Burger, Five Guys has proven that if you make a good product at a fair price, you can keep your menu simple and consistent… and people will keep coming back.

According to Justin at Justin Eats, there are two confirmed locations for Five Guys, Mesa’s Dana Park Village Square, and along Mill Avenue in downtown Tempe, both expected to open by late fall of this year.

Five Guys BurgerFive Guys Fries

Five Guys Burgers and Fries
Various Locations
http://www.fiveguys.com

Smashburger

Another player emerging in the Phoenix fast food burger market is the Denver, CO based Smashburger. I don’t have much information on them at this time but after looking over their menu, they seem to offer a more eclectic selection of burgers, hot dogs, sandwiches, salads, and sides.  The burgers come in 1/3 and 1/2 poundages, sides offered include onion rings and veggie frites, and they also have a line of milk shakes, malts, and a root beet float, courtesy of Häagen-Dazs ice creams for dessert. There is also a special menu for kids.

I’ve attached a copy of Smashburger’s press release below:

Smashburger Announces First of Thirty Arizona Locations

Fast-casual concept rolls out big expansion plans for the market

Phoenix– August 10, 2009 – Smashburger, a fast-casual restaurant named for the cooking method used to create the perfect burger, is opening its first Arizona location this fall at 777 S. College Ave, Suite 105 in Tempe.

“The fast casual segment is currently the growth leader in the restaurant industry showing positive momentum in spite of the current economic climate,” said David Doty, CEO and Owner of SunWest Restaurant Concepts, the Smashburger franchisee for Maricopa County.  “Our plans to open 30 stores over the next seven years reflect our confidence in the segment and Smashburger’s future success in the Phoenix market.”

The Tempe location marks the company’s 25th location nationwide highlighting Smashburger’s aggressive national expansion strategy, which is expected to include several hundred new stores over the next few years.

Smashburger is known for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of beef smashed on a flat grill to sear in delicious juicy flavor. To further the “better burger” experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce, and top-quality condiments.  Smashburger also serves up delicious Smashchicken sandwiches, Smashdogs, and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with local beer, wine, Häagen-Dazs shakes, and root-beer floats.  A regional menu tailored to Arizona residents’ tastes will be featured in each restaurant as well.

Smashburger
Various Locations
http://www.smashburger.com

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